Today Apple announced its new iPad. Again, this gives a lesson in decision making. Every decision of Apple over the last ten years he will be criticized by many. The iPod has been criticized because it would be just another music player. In iTunes has been criticized because it was just another music store. The iPhone has been criticized by many because Apple could not compete in the market for cellular phones. Apple apps have been criticized because their value has not been understood. IPAD is just an iPod with a large – will be critical – too expensive, limited in available media, etc., but Steve Jobs and Apple, anyone can teach valuable lessons in decision making. These decisions have been decisions unique, they were a decision to go to a new path. Each was launching a new range of products in a new market space, not just a product. There are two critical lessons here for businesses. The first is to examine the strategic decisions like this that create a new path, not just a single decision. A new path opens opportunities along the way – opportunities to launch new versions of the product and keep it better. Apple kept improving the iPod, iTunes Store and iPod on the road, creating 12 billion in additional revenue. Businesses should approach the strategic decisions of departure for a trip on a new path and examine the opportunities it creates. The other lesson is making bold move. Each of these new product lines was a bold decision. Apple has increased due to decisions bold initiatives. Too many companies ignore decisions even audacious approach, much less have the courage to do. To succeed in the future, companies need to make decisions bold move! These are lessons that decision can also be used in personal decisions. Decide to create and entirely new path for your life, instead of just individual decisions. Go take bold decisions that can reshape your life. While attention to the Apple iPad not only a new product, but the decision to make the lesson too. During its history, Apple has also provided critical insights into the wrong decision, eg with the Newton. Steve Jobs learned from his decisions, good or bad policy and is putting that experience to work. We can all learn from him too.
